What Can Brown Sugar Do For You? Brown Sugar in Sweeteners Market Leading Trend for Healthier Sweetener Alternatives for Consumers

June 23, 2015

Wellesley, Mass., June 23, 2015 – In North America, health-conscious consumers seeking to satisfy their sweet tooth are opting for brown sugar, spurring big market growth for the tasty mix of molasses and white sugar.  BCC Research reveals in its new report that the perceived health benefits of brown sugar has produced a high-growth environment for application of brown and invert sugars in food and beverages.  (Invert sugar is sucrose that has been hydrolyzed, either enzymatically or with acid, into its liquid base components of fructose and glucose and is usually sold and used as syrup.)

The global market for sugars and non-sugar sweeteners reached $122.8 billion in 2014. In 2019, the market is projected to total $122.8 billion, reflecting a five-year compound annual growth rate (CAGR) of 2.8%. The sugar market totaled $92.1 billion in 2014, and should reach $104.7 billion in 2019, demonstrating a 2.6% CAGR. During the same five-year period, the non-sugar sweeteners market should reach $18.2 billion in 2019, up from $14.7 billion in 2014, courtesy of a 4.3% CAGR.

Sugar consumption has risen steadily every year with the increase in population and per capita income. Europe and Asian countries such as India and China are the largest consumers of sugar worldwide. During the forecast period of 2015-2019, developing countries will continue to experience the strongest growth in sugar consumption, fueled by rising incomes and populations, although with considerable variation between countries and maturity of economic development.

White sugar, the basic form of sugar used worldwide, captured 82% of the market share in 2013. Brown sugar, the second-largest segment, should enjoy a robust CAGR of 8.3% and reach nearly $22 billion by 2019.

“Brown sugar is growing at a robust rate in North America because of its perceived health benefits. Brown sugar goes through a slightly different manufacturing process as it is made by adding molasses to white sugar,” says BCC Research analyst Shalini Shahani Dewan. “This renders its brown color and makes it healthier compared to white sugar. Brown sugar possesses higher mineral content than white sugar,” she adds.

Global Markets for Sugars and Sweeteners in Processed Foods and Beverages (FOD018E) analyzes the strategies within the different segments of the sweeteners market, including the different types of natural and artificial sugars. Market conditions by region, analyses of global market trends, recent historical data  and projections of CAGRs through 2019 also are provided.

Editors and reporters who wish to speak with the analyst should contact Steven Cumming at steven.cumming@bccresearch.com.

Global Markets for Sugars and Sweeteners in Processed Foods and Beverages( FOD018E )
Publish Date: Jun 2015    

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