Whirlpool Corp.

Company Overview

Whirlpool Corp. is a leading American manufacturer of kitchen and laundry appliances. The company is primarily engaged in the manufacturing and distribution of refrigerators, washing machines, air conditioners, microwave ovens and other small kitchen appliances. The company also offers water purifiers, induction cooktops, and built-in appliances. The company was established in 1955 and manufactures and markets its wide range of products in almost every country in the world. The company operates its business operations from regional segments North America, Europe, the Middle East, and Africa, Latin America and Asia. Some of the major brands marketed by the company are “Maytag,” “Consul,” “Whirlpool,” “KitchenAid,” “Brastemp,” “Amana,” “Bauknecht,” “JennAir,” “Indesit,” “Roper,” “Estate,” “Laden,” “Polar,” and “Eslabon de Lujo.” The company’s home appliances are sold in more than 170 countries across the globe. It has 47 global manufacturing facilities out of which 10 are in the U.S. The remaining are in Canada, Mexico, Italy, Poland, South Africa, China, Brazil, Sweden, France and India. North America generates more than 50% of the company’s total sales, EMEA generates 20%, Latin America and Asia generates 16% and 7%, respectively. The company has a global employee strength and generated annual revenues of $20 billion at the end of fiscal year 2019. The company has a wide range of marketing and distribution centers and 59 manufacturing and technology research centers across the world.

Financial Highlights (FY 2024)

Company's Business Segments

• MDA North America : Under this segment, the company markets and distributes major home appliances and other consumer products primarily to retailers, distributors, builders, and consumers under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, afresh, Swash, EveryDrop, and Gladiator brand names.
• MDA Europe : As of April 1, 2024, this segment consists of the company's European primary domestic appliance business, which was contributed to Beko Europe.
• MDA Latin America : This segment manufactures, markets, and distributes its major home appliances and other consumer products primarily under the Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag, and Eslabon de Lujo brand names to retailers, distributors, and directly to consumers.
• MDA Asia : In this segment, the company markets and distributes its major home appliances in multiple countries, mainly India.
• SDA Global : This segment markets small domestic appliances under the KitchenAid brand name to retailers, distributors, and consumers directly.