Episode 20: The Future of Plant-Based Cheese with SriMu

What does it take to shape the future of an industry? How do you leverage difficult turns in life to produce a timeless product? And how in the world can plant-based cheese compete with the real thing? These two seemingly unconnected questions merge into this week's episode of You Should Know This. We sat down with Julie Piatt, visionary, founder, and CEO of SriMu, a subscription-based plant-based cheese company. Join us as Julie shares her journey through fashion, design, and yoga, and how innovative thinking opens the door to a plethora of possibilities.


Clara Mouawad

Clara is the Content Specialist at BCC Research, where she spends her time writing blogs and white papers, designing graphics and thinking up ways BCC can take over the world...like with a podcast.

A world traveler (less so during COVID19, of course), marketing whiz and always thirsty for knowledge, Clara finds innovators in a variety of fields and asks the question that our listeners want to know: How will this industry, technology or company shape how we live and work in the future?

Episode Timeline

  • [00:30]Introducing plant-based cheese and SriMu
  • [02:15]The beginnings of Julie's story
  • [09:54]Julie's journey into fashion and going direct to consumer pre-internet
  • [17:03]How and why SriMu came to be
  • [27:11]The impact of Covid-19 on SriMu when it launched months before the pandemic
  • [33:32]On creating a GOOD cheese alternative
  • [40:55]On Julie's reason behind NOT cheese
  • [43:29]The future of SriMu-where it's headed