Sustainability Sense or Cents: How do Companies Incorporate Sustainability Decisions in their Businesses?
This brief report summarizes a potent new force helping to determine product and company outcomes. We describe the integration of a business calculus that assigns number functions such as total area of consumer adoption and “stickiness”, volume of combined product performance, trajectory of product applications, and overall internal team support and effectiveness. Sustainability and environmental mathematics are helping to shape a new sense of how to optimize dollar results.
- An overview of the sustainability sense and responsible investing marketplace, and importance of sustainability decisions for increasing business outcomes
- Industry perspectives of the sustainability agenda and steps toward a more sustainable future
- Details pertaining to sustainability decisions and competitive advantage for the companies incorporating sustainability
Daniella Pascucci is a rising senior at Bates College, where she is a Dean’s List student and is pursuing a double major in political science and rhetoric. As a summer intern at BCC Research, she organized and hosted a webinar in August with Cory Robertson, an environmental chemist at HP Inc. on sustainability and the circular economy. After graduation, she plans to continue a career path in marketing and sales.