Evaluation of Law Firm Marketing Practices, a survey of lawyers and marketing staff at major law firms

Mar 2016| PRG122A| Primary Research Group

Report Highlights

The report is based on a representative survey of 126 lawyers and marketing staff from major law firms in the United States. The report summarizes their opinions about issues and practices such as: the relative importance of law firm marketing vehicles such as blogs, the law firm website, LinkedIn or Facebook, press releases, media appearances, lawyer listing servicers, pro bono work, article writing and other practices through which major law firms market themselves. The study gives detailed data on the percentage of lawyers and marketing staff who write for the firm's blogs, publish outside articles, give speeches and perform other marketing oriented functions – and what they think of these efforts.

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