International Student Recruitment Benchmarks

Report Highlights

The study presents detailed benchmarking data from a sample of 32 college and university international student recruitment efforts, including Auburn, SUNY Binghamton, Carnegie Mellon, Fordham University, the University of Pittsburgh, Wright State University and many others.

The 113-page study helps its readers to answer questions such as: What is the increase or decrease for international student enrollment in 2014-15? What are the expectations for growth in international student enrollment? Which countries look the most promising? How much are colleges spending on advertising to internationa students and what means are they using? Do they use paid agents? If so what are commission costs? How large are international student recruitment and maintenance staffs and what is the trend in employment? How are colleges spending their international student recruitment budgets? What are admission and retention rates for international students and how do they compare to rates for domestic students? How are faculty used in international recruitment? How about international alumni? How are programs using video? To what extent are promotional materials translated into foreign languages? Which ones? And much more.