Survey of Best Practices in Researching the Wealthy Donor

Sep 2014| PRG063A| Primary Research Group

Report Highlights

The study is based on a survey of 40 colleges, foundations, museums and other non-profit fundraisers. The 95-page report helps its readers to answer questions such as: How much do fundraisers pay for prospect research? What are their most trusted sources of information? Do they use consultants? If so were they satisfied with them? How much did they spend on them? How do fundraisers research particular issues such as the potential for bequests or divorce settlements? How do they use LinkedIn and Facebook? How do fundraisers develop profiles or statistical models to predict the likelihood of giving?

Specific data is provided on the use of many major resources such as WealthEngine, Vital Records, DonorScope and many more.

Data is broken out by organizational size, determined by the number of full time fundraisers, and also for colleges, libraries, foundations and museums. 

Primary Research Group publishes research reports, surveys, and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums, and other institutions. Based on substantial primary and secondary research, our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases, and strategic visions to those of their peers.

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