Global Mobile Anti-Malware Market
Report Highlights
Market Overview:
The Global Mobile Anti-Malware Market was valued at USD 3.17 billion in 2016 and is projected to reach USD 14.33 billion by 2025, growing at a CAGR of 18.25% from 2017 to 2025.
The mobile anti-malware system is involved with the detection, prevention, and modification of such sophisticated attacks. Mobile anti-malware solutions offer protection to mobile devices against unwanted applications, short message services, viruses, push messages, malware, Trojans, and other access data without the users’ knowledge. Benefits of mobile anti-malware system include – protection from spyware and identity theft, protection from spam, and protection from viruses.
Market Dynamics:
1. Market Drivers
1.1 Increasing usage of smartphones
1.2 Rising malware attacks on smartphones
1.3 Growing adoption of BYOD among organizations
2. Market Restraints
2.1 Emerging mobile malware threats
2.2 Increasing level of encryption in mobile applications
2.3 Lack of awareness about malware attacks and training
Market Segmentation:
The Global Mobile Anti-Malware Market is segmented on the organization size, operating system, vertical, and region.
1. Organization Size:
1.1 Large Enterprises
1.2 Small and Medium Organizations
1.3 Individuals
2. By Operating System:
2.1 Windows OS
2.2 Android OS
2.3 BlackBerry OS
2.4 Apple OS
2.5 Others
3. By Vertical:
3.1 Healthcare
3.2 Government
3.3 IT and Telecom
3.4 Banking, Financial Services, and Insurance (BFSI)
3.5 Media and Entertainment
3.6 Retail
3.7 Others
4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. Sophos
2. Kaspersky Lab
3. Mcafee
4. Symantec Corporation
5. AVG Technologies
6. Avast Software S.R.O.
7. Bitdefender
8. ESET, Spol. S.R.O.
9. Lookout, Inc.
10. Malwarebytes Corporation
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Mobile Anti-Malware Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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