Global Mobile Value Added Services (MVAS) Market

Dec 2018| VMR575A| Verified Market Research

Report Highlights

The Global Mobile Value Added Services (MVAS) Market was valued at USD 385.68 billion in 2016 and is projected to reach USD 1351.48 billion by 2025, growing at a CAGR of 14.95% from 2017 to 2025.

Mobile Value Added Services (MVAS) help to digitally empower citizens by providing efficientaccess to essential information and services, having mobile services that are offered by mobile service providers apart from the voice communication services. Benefits of Mobile Value Added Services (MVAS) include – increased service availability, no leakage of revenue, optimized investment, faster time to market, enhanced customer experience, and enhanced growth of revenue.

Market Dynamics:
1. Market Drivers
1.1 Increasing Usage of Social Media
1.2 Growing need of Communication Services
1.3 Growing Number of Mobile Applications and Mobile Web Usage
1.4 Increasing Demand for Mobile Internet
1.5 Growing Smartphone and Tablet Users
2. Market Restraints
2.1 Security and Privacy Concerns
2.2 Changing Customer Behavior

Market Segmentation:
The Global Mobile Value Added Services (MVAS) Market is segmented on the end user, solution, vertical, and region.
1. By End User:
1.1 Large Companies
1.2 Small and Medium Businesses

2. By Solution:
2.1 Mobile Advertising
2.2 Location Based Services
2.3 Mobile Infotainment
2.4 Mobile Email & IM
2.5 Short Messaging Service (SMS)
2.6 Multimedia Messaging Service (MMS)
2.7 Mobile Money
2.8 Others

3. By Vertical:
3.1 BFSI
3.2 Healthcare
3.3 Government
3.4 Retail
3.5 Telecom and IT
3.6 Education
3.7 Media and Entertainment
3.8 Others

4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. Apple
2. Onmobile Global Limited
3. Google
4. AT&T
5. Vodafone
6. One97 Communications Limited
7. Ongzhong Corporation
8. Mahindra Comviva
9. Comverse.
10. Inmobi

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

Research study on the Global Mobile Value Added Services (MVAS) Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

To know more about the Research Methodology of Verified Market Intelligence and other aspects of the research study, kindly get in touch with our sales team

Verified Market Research has been providing Research Reports, with up to date information, and in-depth analysis, for several years now, to individuals and companies alike that are looking for accurate Research Data. It has large database which includes the latest content from renowned authors and publications worldwide. It also provides customized Data and Reports according to the need of the client.

Verified Market Research
Price: $3950

Become a Member

Already a member? Login here.

Have a Question? Ask Us.

Why BCC Research?

Every purchase provides access to:

  • Thousands of recently published reports from select publishers
  • Member Discounts of up to 50% on over 20,000 additional reports from all publishers
  • Our analysts and research concierge for all inquiries
Custom Research

Need a custom data table, graph or complete report? Tell us more.