Portable Battery Powered Products: Global Markets

Published - Jan 2012| Analyst - Donald Saxman| Code - FCB023E
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Report Highlights

More than $423 billion worth of portable battery-powered products were sold in 2010, up from $410 billion sold in 2006.  The market is estimated to reach $479.6 billion by the end of 2011, and will reach more than $611 billion by 2016, growing at a compound annual growth rate (CAGR) of 5%.


This report organizes the portable product industry into the following market sectors:

  • Multi-functional
  • Communications
  • Entertainment and publishing
  • Computers
  • Navigation
  • Cameras
  • Timepieces
  • Tools
  • Lighting
  • Toys and novelties
  • Medical
  • Scientific
  • Military

This classifications structure recognizes the tremendous popularity of convergent multi-functional handheld devices that can combine cellular phones, Web browsers, computers, entertainment and publishing platforms, timepieces, and navigation aids.  

Each portable product market sector is defined, the leading companies for each sector are identified, and the market sectors are analyzed, with the inclusion of a 5-year market prediction.  The following kinds of batteries are discussed:

  • Rechargeable
    • Nickel-cadmium (NICAD)
    • Nickel-metal hydride
    • Lithium (e.g., lithium-ion, lithium-polymer)
    • Specialty rechargeable (e.g., lead-acid, nickel-zinc, silver-zinc, silver-cadmium)
  • Non-rechargeable
    • Zinc-carbon primary
    • Manganese zinc alkaline
    • Non-rechargeable lithium
    • Specialty non-rechargeable (e.g., zinc-air, silver oxide, magnesium)

These battery power sources are also compared to two new portable power supplies: ultracapacitors and fuel cells.  Again, each battery market sector is defined, the leading companies are identified, and the market is analyzed, with the inclusion of a 5-year market prediction.  Finally, OEM and charging-station battery charger markets are analyzed. 

Portable product, battery, and battery charger companies are identified and profiled.


Donald Saxman is the editor of BCC Research’s Fuel Cell Industry Report and Hybrid and Electric Vehicle Progress newsletters and has founded several other BCC newsletters.  Mr. Saxman has more than 28 years of experience in market analysis, technical writing, and newsletter editing.  Since 1983, he has operated as a technical market consultant and subcontractor to BCC Research, and in this capacity, he has prepared more than 80 technology market research reports, including many covering battery technology and battery markets.  His previous experience includes maintaining supervision of a quality-control laboratory at a major secondary lead refinery, serving as an analytical chemist at a hazardous waste testing service, holding the position of product assurance manager for a space station life-support system project, and serving as an information technology business analyst and project manager.

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Published - Jul-2008| Analyst - Donald Saxman| Code - FCB023D

Report Highlights

  • The global market for portable battery-powered products is expected to increase from $425.3 billion in 2007 to $443.2 billion by the end of 2008. It should reach $461.5 billion in 2013, a compound annual growth rate (CAGR) of 0.8%.
  • The communications sector has the largest share of the market, worth $127.6 billion in 2007. This should increase to $135.2 billion in 2008 and then decline to $120 billion in 2013 for a CAGR of –2.3%.
  • The military sector is expected to grow at a CAGR of 12%, increasing from an estimated $1.8 billion in 2008 to $3.2 billion in 2013.
Published - Mar-2003| Analyst - Donald Saxman| Code - FCB023C

Report Highlights

  • More than $50 billion worth of portable products were sold in the U.S. in 2002.
  • This market is estimated to reach nearly $68 million by 2007, at an average annual growth rate (AAGR) of 2.6%.
  • Portable communications will grow at an AAGR of 3.5%, starting at more than $13 billion.
  • Lithium-ion batteries, currently valued at $1.5 billion will grow to more than $1.7 billion by 2007.
  • Portable product batteries will experience an AAGR of 4.3% to reach $6.911 billion in 2007.


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