Over the last year, a new $1.1 billion category of tech emerged with the purpose of helping women understand their health and well-being better than ever before: Femtech. As women have come to view fertility as a measure of their overall health—an interest no longer reserved exclusively for the prenatal set—more companies are disrupting the process of fertility awareness and contraception, as mbg investigated earlier this year, making cycle tracking a whole lot easier. Fertility apps like Daysy and Kindara come with a Bluetooth thermometer that syncs with your phone, making early-morning temperature readings super simple to record and decipher. Other companies like ava aim to make the whole experience less invasive (if thermometers aren’t your thing) by tracking vital signs via wrist wearables and delivering predictions and insights about fertility to their phone app. Some startups like Glowfocus solely on helping women get pregnant, but even Glow has a sister app, Eve, to track periods and sexual health.
- An overview of the FemTech or female technology industry and discussion of its need
- Coverage of software, diagnostics, products, and services that focus on women's health
- Description of various FemTech applications, including fertility solutions, period-tracking apps, pregnancy and nursing care, women’s sexual wellness, and reproductive system health care
- Snapshot of deal counts and capital invested in FemTech over the last decade
- Initiatives taken in improving women health in remote and rural areas
The analyst of this report, Smruti Munshi, has specialized in the medical technologies space for more than five years. She focuses on monitoring and analyzing emerging trends, technologies, competitive benchmarking and market dynamics in the medical imaging industry. She has worked on several projects spanning the EMEA markets, ranging from market insights, industry overviews, to comprehensive marketing and technology-oriented custom consulting. Ms. Munshi has an M.S. in Biomedical Engineering and a B.S. in Instrumentation and Control Engineering. She has authored several reports for BCC Research in the medical field.
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