Synthetic Paper: Technologies and Global Markets
The global market for synthetic paper totaled 216 million pounds in 2011 and is projected to reach 222 million pounds in 2012 and 263 million pounds in 2017, a five-year compound annual growth rate (CAGR) of 3.4%.
SCOPE OF REPORT
The term synthetic paper has not been universally defined because it is basically an opaque plastic film that is both printable and writeable. Most synthetic papers are either biaxially oriented polypropylene (BOPP) or high-density polyethylene (HDPE), although there are sizable amounts made from polyesters and fewer so from polystyrene and PVC.
Although the market has gone beyond its original intentions, this report will include those products which producers, converters and distributors market as synthetic paper even though, in many instances, it replaces a non-fiber based paper product such as plastic films. Actually, the distinction between synthetic paper and white opaque printable films has not yet been resolved.
This report will describe the various polymer films used to produce synthetic paper; fillers and coatings used in manufacturing; printing processes used; new technologies; applications; detailed discussions of major players and their respective products, industry structure, patent review, pricing, market estimates and forecasts by major application and other critical aspects of the market.
It is essential to understand, in regard to market estimates and forecasts in this report, that food/beverage packaging labels have been excluded for several reasons. First, their large volume of plastic films (hundreds of millions of pounds) would distort the basic synthetic paper market, and second, most of those in the industry feel that this market segment lies outside the general definition of synthetic paper.
We have used the concept that, if a company states that their product is a synthetic paper, it has been included in the study. Detractors in these instances claim the product in question is a printable plastic film.
All values shown are rounded to the nearest whole number.
Research analyst Mel Schlechter has more than 40 years in the chemical industry and specializes in plastics market research. He has been with BCC Research for more than a decade and holds a B.S. in chemistry, an M.S. in organic chemistry and an M.B.A. in marketing.
The total North American synthetic paper market was 92.2 million pounds in 2005 and grew to approximately 100 million pounds in 2006. At a compound annual growth rate (CAGR) of 6.8%, total consumption of synthetic paper in the U.S. and Canada will reach 138.6 million pounds by 2011.
Non-labels synthetic paper consumption, which refers to original, traditional synthetic paper products such as maps, menus, banners, etc., was 51.2 million pounds in 2006 and will grow at a CAGR of 6.0% to reach 68.5 million pounds in 2011.
Labels and tags consumption will surpass the traditional synthetic paper market to reach 70.1 million pounds by 2011, a CAGR of 7.5%
The synthetic paper market can be measured in several ways: millions of square inches (MSI), dollar value, or volume in pounds. MSI is not an effective means because synthetic paper is made in various thicknesses usually recorded in mils. Dollar values, by themselves, are arbitrary and are ineffective in evaluating markets.
This report chose volume as the synthetic paper market indicator whereby the estimated 110 million-pound market will increase to about 165 million pounds by 2005. Current market value is pegged at slightly over $200 million.