U.S. Meat & Poultry Food Trends: Understanding consumer and foodservice operator attitudes around proteins including beef, pork chicken, turkey, sausage, and bacon

Published - April 2019| Code - MDK025A| Affiliate - Datassential

Report Highlights

Chicken and beef are consumers’ favorite proteins, loved more than nearly all other foods. Turkey and pork also are well-loved, but affinity drops for other species, likely because of lower trial for varieties like venison and goat.

Chicken, beef, and pork are featured on more than nine out 10 restaurant menus. Following several years of slight declines, the top three proteins have more recently held steady in penetration.

Chicken and beef were by far the most common proteins eaten on consumers’ last meat or poultry occasion, usually as a center-of-plate entrée. A significant number of dishes may have included multiple species, such as a bacon burger.

Chicken is by far the go-to poultry for consumers during any given week, with turkey a distant second. Last occasions for Cornish hen and duck, typically available only in frozen, whole formats, stretched back more than a month (or never). Convenient, cut, or value-added duck and hen formats might garner consumer attention.

The trend toward eating less red meat and animal proteins overall is a motivator for those decreasing consumption. Although health concerns played a role, sourcing and production methods had little to do with the reduction.

Food safety presents the biggest challenge for operators menuing poultry; providing support on proper handling and prep could help. Food costs and customer interest in poultry also are concerns.

Consumer meals and operator menus revolve around meat and poultry, and beef and chicken are loved more than almost all other foods. Learn how all kinds of meat and poultry fit into consumers' lifestyles and understand important purchase criteria, as well as where they get product information. Understand what formats foodservice operators buy and why, pinpoint operational challenges, and discover what changes are in store on menus. Follow meat and poultry growth over the last decade by restaurant segment and take a closer look at the flavors being paired with each species.

The Meat & Poultry Keynote combines the opinions and behaviors of over 1,000 consumers and hundreds of restaurant, onsite, and retail operators with insights from Datassential’s cutting edge SNAP! suite which includes menu tracking databases MenuTrends and INSIDER and consumer sentiment trackers SCORES and FLAVOR. Dive into the meat and poultry landscape in both retail and foodservice, uncovering consumer and operator habits, perceptions, and preferences regarding meat and poultry varieties. You’ll learn more about…

Meat & Poultry Consumption
Explore insights into consumption recency, frequency, and last meat or poultry occasion; Discover changes in consumption over the past year, consumption drivers and barriers, and other attitudes, trends, and tastes that Keynotes always cover.

Meat & Poultry Attitudes
Learn how meat & poultry fit into consumers’ lifestyles; understand important purchase criteria and motivators; discover which supermarket areas consumers visit when shopping for meat and poultry; uncover which varieties and cuts consumers know and love.

Operator Perspectives
Understand what foodservice operators buy and why, learn which meat & poultry attributes are most important, pinpoint operational challenges, and discover what changes are planned for meat & poultry menuing.

Restaurant Menus
Follow meat & poultry growth over the past decade by restaurant segment and menu part and take a closer look at the flavors that are paired with each species. Also, take a closer look at what meat & poultry varieties test the best in LTOs.

Perceptions on Hot Issues
Understand what consumers and operators know about hot-button farming terms and food safety issues and how it affects their meat & poultry purchasing. Also, learn more about what consumers and operators think about meat & poultry alternatives from tofu and tempeh to lab-grown meat.

The Meat & Poultry Keynote Report combines the opinions and behaviors of over 1,000 consumers and more than 300 restaurant, onsite, and retail operators with insights from Datassential's cutting edge SNAP! suite, which includes menu tracking databases MenuTrends and INSIDER and consumer sentiment trackers SCORES and FLAVOR.

Datassential, a Chicago-based food industry research and consulting firm, brings clients real-world information on foodservice and consumer packaged goods in the U.S. and around the world. The company’s services, including its extensive MenuTrends database, provide in-depth reporting on trends in menu offerings, flavor profiles, ingredients and preparations. Datassential helps operators, retailers, and suppliers understand and capitalize on these important trends.

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