Global Market Study on Data Management Platforms

Aug 2018| PMR160B| Persistence Market Research

Report Highlights

Persistence Market Research (PMR) offers a 08-year forecast for the data management platforms market between 2018 and 2026. In terms of value, the market is expected to register single-digit CAGR during forecast period. This study demonstrates the market dynamics and trends globally across eight regions: North America, Latin America, Europe, SEA & Others of APAC, China, Japan and MEA, which influence the current nature and future status of the data management platforms market over the forecast period.

Report Description

This research report provides a detailed analysis of the data management platforms market and offers insights on the various factors driving the popularity of data management platforms systems. The report includes an extensive analysis of key industry drivers, challenges, market trends and market structure. The market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on technology, application and different regions globally.

The data management platforms market is anticipated to witness significant value growth during the forecast period owing to an increase in the demand for data driven technologies from the various industry verticals.

The report starts with an overview of the data management platforms market in terms of value. In addition, this section includes an analysis of key trends, drivers and challenges from the supply, demand and economy side, which are influencing the data management platforms market.

The data management platforms market is classified on the basis of data sources, deployment, end-user, and region. On the basis of data sources, the market is sub-segmented into first party data, second party data, and third party data. Furthermore, by deployment, the global data management platforms market is segmented as cloud-based, and on-premise. The cloud-based sub-segment accounted for a relatively higher share because of an increase in the demand for cloud based enterprise solutions.

On the basis of end-user, the global data management platforms market is segmented into Media agency, brand/retailer, publisher, and ad network. Due to increasing demand of online advertising, the media agency sub-segments is accounted for the highest market share for the global data management platforms market in 2017.

A detailed analysis has been provided for every segment in terms of market size analysis for the data management platforms market across different regions. This section provides a detailed analysis covering key trends.

The next section contains a detailed analysis of the data management platforms market across various countries in the region. It provides a market outlook for 2018–2026 and sets the forecast within the context of the data management platforms market, which includes latest technological developments as well as offerings in the market. This study discusses key trends within countries contributing to growth of the market, as well as analyses the degrees at which drivers are influencing this market in each region. Key regions and countries assessed in this report include North America (U.S., Canada), Latin America (Brazil, Mexico & Rest of Latin America), Europe (UK, France, Germany, Italy, Spain, Russia, & Rest of Europe), SEA (India, Australia & New Zealand, ASEAN & Rest of APAC), China, Japan and MEA (GCC Countries, Turkey, South Africa, Northern Africa, Rest of MEA). This report evaluates the present scenario and the growth prospects of the data management platforms market across various regions globally for the period 2018-2026. We have considered 2017 as the base year and provided data for the remaining 12 months.

To offer an accurate forecast, we started by sizing the current market, which forms the basis of how the data management platforms market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analysis based on the technology trends.

As previously highlighted, the global data management platforms market is split into a number of segments. All segments in terms of data sources, deployment, end-user, and different regions are analysed in terms of basis points to understand the relative contributions of individual segments to market growth. This detailed level of information is important for the identification of various key trends in the global data management platforms market.

In addition, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global data management platforms market.

In the final section of the report, we included a competitive landscape to provide clients a dashboard view based on categories of providers in the value chain, their presence in the data management platforms market and key differentiators. This section is primarily designed to provide clients an objective and detailed comparative assessment of key providers specific to a market segment in the data management platforms supply chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on the in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the data management platforms market. Some of the key competitors covered in the report are Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Rocket Fuel, Inc., Turn Inc., KBM Group LLC, Cxense ASA, Lotame Solutions, Inc., Krux Digital, LLC, and eXelate, Inc.

Key Segments

By Data Source

First Party Data
Second Party Data
Third Part Data
By Deployment

Cloud-based
On-premise
By End-User

Media Agency
Brand/Retailer
Publisher
Ad Network
Key Regions covered:

North America
U.S.
Canada
Latin America
Brazil
Mexico
Rest of Latin America
Europe
Germany
U.K.
France
Spain
Italy
Russia
Rest of Europe
SEA & Others of APAC
India
Australia & New Zealand
ASEAN
Rest of APAC
China
Japan
MEA
GCC Countries
Turkey
South Africa
North Africa
Rest of MEA
Key Companies

Oracle Corporation
Adobe Systems Incorporated
Neustar, Inc.
Rocket Fuel, Inc.
Turn Inc.
KBM Group LLC
Cxense ASA
Lotame Solutions, Inc.
Krux Digital, LLC
eXelate, Inc.

  • Table 1 : Global Data Management Platforms Market Value (US$ Mn) Analysis by Region, 2013-2026
  • Table 2 : Global Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
  • Table 3 : Global Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
  • Table 4 : Global Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
  • Table 5 : North America Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
  • Table 6 : North America Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
  • Table 7 : North America Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
  • Table 8 : North America Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
  • Table 9 : Latin America Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
  • Table 10 : Latin America Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
  • Table 11 : Latin America Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
  • Table 12 : Latin America Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
  • Table 13 : Europe Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
  • Table 14 : Europe Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
  • Table 15 : Europe Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
  • Table 16 : Europe Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
  • Table 17 : SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
  • Table 18 : SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
  • Table 19 : SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
  • Table 20 : SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
  • Table 21 : China Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
  • Table 22 : China Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
  • Table 23 : China Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
  • Table 24 : Japan Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
  • Table 25 : Japan Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
  • Table 26 : Japan Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
  • Table 27 : MEA Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
  • Table 28 : MEA Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
  • Table 29 : MEA Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
  • Table 30 : MEA Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
  • Figure 1 : Global Data Management Platforms Market Value (US$ Mn), 2017-2026
  • Figure 2 : Global Data Management Platforms Market Size and Y-o-Y Growth Rate from 2018-2026
  • Figure 3 : Global Data Management Platforms Market absolute $ opportunity 2018-2026
  • Figure 4 : Global Data Management Platforms Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2026
  • Figure 5 : Global Data Management Platforms Market Value (US$ Mn), 2013-2017
  • Figure 6 : Global Data Management Platforms Market Value (US$ Mn) Forecast, 2018-2026
  • Figure 7 : Global Data Management Platforms Market Share and BPS Analysis by Region - 2018 & 2026
  • Figure 8 : Global Data Management Platforms Market Y-o-Y Growth by Region, 2018-2026
  • Figure 9 : Global Data Management Platforms Market Attractiveness Analysis by Region, 2018-2026
  • Figure 10 : North America Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 11 : Latin America Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 12 : Europe Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 13 : SEA & Others of APAC Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 14 : China Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 15 : Japan Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 16 : Middle East & Africa Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 17 : Global Data Management Platforms Market Share and BPS Analysis by Data Sources- 2018 & 2026
  • Figure 18 : Global Data Management Platforms Market Y-o-Y Growth by Data Sources, 2018-2026
  • Figure 19 : Global Data Management Platforms Market Attractiveness Analysis by Data Sources, 2018-2026
  • Figure 20 : Global Data Management Platforms Market Share and BPS Analysis by Deployment- 2018 & 2026
  • Figure 21 : Global Data Management Platforms Market Y-o-Y Growth by Deployment, 2018-2026
  • Figure 22 : Global Data Management Platforms Market Attractiveness Analysis by Deployment, 2018-2026
  • Figure 23 : Global Data Management Platforms Market Share and BPS Analysis by End-User 2018 & 2026
  • Figure 24 : Global Data Management Platforms Market Y-o-Y Growth by End-User, 2018-2026
  • Figure 25 : Global Data Management Platforms Market Attractiveness Analysis by End-User, 2018-2026
  • Figure 26 : North America Data Management Platforms Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2026
  • Figure 27 : North America Data Management Platforms Market Value (US$ Mn), 2013-2017
  • Figure 28 : North America Data Management Platforms Market Value (US$ Mn) Forecast, 2018-2026
  • Figure 29 : North America Data Management Platforms Market Share and BPS Analysis by Country - 2018 & 2026
  • Figure 30 : North America Data Management Platforms Market Y-o-Y Growth by Country, 2018-2026
  • Figure 31 : North America Data Management Platforms Market Attractiveness Analysis by Country, 2018-2026
  • Figure 32 : U.S. Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 33 : Canada Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 34 : North America Data Management Platforms Market Share and BPS Analysis by Data Sources- 2018 & 2026
  • Figure 35 : North America Data Management Platforms Market Y-o-Y Growth by Data Sources, 2018-2026
  • Figure 36 : North America Data Management Platforms Market Attractiveness Analysis by Data Sources, 2018-2026
  • Figure 37 : North America Data Management Platforms Market Share and BPS Analysis by Deployment- 2018 & 2026
  • Figure 38 : North America Data Management Platforms Market Y-o-Y Growth by Deployment, 2018-2026
  • Figure 39 : North America Data Management Platforms Market Attractiveness Analysis by Deployment, 2018-2026
  • Figure 40 : North America Data Management Platforms Market Share and BPS Analysis by End-User 2018 & 2026
  • Figure 41 : North America Data Management Platforms Market Y-o-Y Growth by End-User, 2018-2026
  • Figure 42 : North America Data Management Platforms Market Attractiveness Analysis by End-User, 2018-2026
  • Figure 43 : Latin America Data Management Platforms Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2026
  • Figure 44 : Latin America Data Management Platforms Market Value (US$ Mn), 2013-2017
  • Figure 45 : Latin America Data Management Platforms Market Value (US$ Mn) Forecast, 2018-2026
  • Figure 46 : Latin America Data Management Platforms Market Share and BPS Analysis by Country - 2018 & 2026
  • Figure 47 : Latin America Data Management Platforms Market Y-o-Y Growth by Country, 2018-2026
  • Figure 48 : Latin America Data Management Platforms Market Attractiveness Analysis by Country, 2018-2026
  • Figure 49 : Brazil Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 50 : Mexico Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 51 : Rest of Latin America Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 52 : Latin America Data Management Platforms Market Share and BPS Analysis by Data Sources- 2018 & 2026
  • Figure 53 : Latin America Data Management Platforms Market Y-o-Y Growth by Data Sources, 2018-2026
  • Figure 54 : Latin America Data Management Platforms Market Attractiveness Analysis by Data Sources, 2018-2026
  • Figure 55 : Latin America Data Management Platforms Market Share and BPS Analysis by Deployment- 2018 & 2026
  • Figure 56 : Latin America Data Management Platforms Market Y-o-Y Growth by Deployment, 2018-2026
  • Figure 57 : Latin America Data Management Platforms Market Attractiveness Analysis by Deployment, 2018-2026
  • Figure 58 : Latin America Data Management Platforms Market Share and BPS Analysis by End-User 2018 & 2026
  • Figure 59 : Latin America Data Management Platforms Market Y-o-Y Growth by End-User, 2018-2026
  • Figure 60 : Latin America Data Management Platforms Market Attractiveness Analysis by End-User, 2018-2026
  • Figure 61 : Europe Data Management Platforms Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2026
  • Figure 62 : Europe Data Management Platforms Market Value (US$ Mn), 2013-2017
  • Figure 63 : Europe Data Management Platforms Market Value (US$ Mn) Forecast, 2018-2026
  • Figure 64 : Europe Data Management Platforms Market Share and BPS Analysis by Country - 2018 & 2026
  • Figure 65 : Europe Data Management Platforms Market Y-o-Y Growth by Country, 2018-2026
  • Figure 66 : Europe Data Management Platforms Market Attractiveness Analysis by Country, 2018-2026
  • Figure 67 : Germany Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 68 : Italy Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 69 : France Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 70 : Spain Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 71 : U.K. Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 72 : Russia Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 73 : Rest of Europe Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 74 : Europe Data Management Platforms Market Share and BPS Analysis by Data Sources- 2018 & 2026
  • Figure 75 : Europe Data Management Platforms Market Y-o-Y Growth by Data Sources, 2018-2026
  • Figure 76 : Europe Data Management Platforms Market Attractiveness Analysis by Data Sources, 2018-2026
  • Figure 77 : Europe Data Management Platforms Market Share and BPS Analysis by Deployment- 2018 & 2026
  • Figure 78 : Europe Data Management Platforms Market Y-o-Y Growth by Deployment, 2018-2026
  • Figure 79 : Europe Data Management Platforms Market Attractiveness Analysis by Deployment, 2018-2026
  • Figure 80 : Europe Data Management Platforms Market Share and BPS Analysis by End-User 2018 & 2026
  • Figure 81 : Europe Data Management Platforms Market Y-o-Y Growth by End-User, 2018-2026
  • Figure 82 : Europe Data Management Platforms Market Attractiveness Analysis by End-User, 2018-2026
  • Figure 83 : SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2026
  • Figure 84 : SEA & Others of APAC Data Management Platforms Market Value (US$ Mn), 2013-2017
  • Figure 85 : SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Forecast, 2018-2026
  • Figure 86 : SEA & Others of APAC Data Management Platforms Market Share and BPS Analysis by Country - 2018 & 2026
  • Figure 87 : SEA & Others of APAC Data Management Platforms Market Y-o-Y Growth by Country, 2018-2026
  • Figure 88 : SEA & Others of APAC Data Management Platforms Market Attractiveness Analysis by Country, 2018-2026
  • Figure 89 : India Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 90 : ASEAN Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 91 : Australia & New Zealand Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 92 : Rest of SEA Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 93 : SEA & Others of APAC Data Management Platforms Market Share and BPS Analysis by Data Sources- 2018 & 2026
  • Figure 94 : SEA & Others of APAC Data Management Platforms Market Y-o-Y Growth by Data Sources, 2018-2026
  • Figure 95 : SEA & Others of APAC Data Management Platforms Market Attractiveness Analysis by Data Sources, 2018-2026
  • Figure 96 : SEA & Others of APAC Data Management Platforms Market Share and BPS Analysis by Deployment- 2018 & 2026
  • Figure 97 : SEA & Others of APAC Data Management Platforms Market Y-o-Y Growth by Deployment, 2018-2026
  • Figure 98 : SEA & Others of APAC Data Management Platforms Market Attractiveness Analysis by Deployment, 2018-2026
  • Figure 99 : SEA & Others of APAC Data Management Platforms Market Share and BPS Analysis by End-User 2018 & 2026
  • Figure 100 : SEA & Others of APAC Data Management Platforms Market Y-o-Y Growth by End-User, 2018-2026
  • Figure 101 : SEA & Others of APAC Data Management Platforms Market Attractiveness Analysis by End-User, 2018-2026
  • Figure 102 : China Data Management Platforms Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2026
  • Figure 103 : China Data Management Platforms Market Value (US$ Mn), 2013-2017
  • Figure 104 : China Data Management Platforms Market Value (US$ Mn) Forecast, 2018-2026
  • Figure 105 : China Data Management Platforms Market Share and BPS Analysis by Data Sources- 2018 & 2026
  • Figure 106 : China Data Management Platforms Market Y-o-Y Growth by Data Sources, 2018-2026
  • Figure 107 : China Data Management Platforms Market Attractiveness Analysis by Data Sources, 2018-2026
  • Figure 108 : China Data Management Platforms Market Share and BPS Analysis by Deployment- 2018 & 2026
  • Figure 109 : China Data Management Platforms Market Y-o-Y Growth by Deployment, 2018-2026
  • Figure 110 : China Data Management Platforms Market Attractiveness Analysis by Deployment, 2018-2026
  • Figure 111 : China Data Management Platforms Market Share and BPS Analysis by End-User 2018 & 2026
  • Figure 112 : China Data Management Platforms Market Y-o-Y Growth by End-User, 2018-2026
  • Figure 113 : China Data Management Platforms Market Attractiveness Analysis by End-User, 2018-2026
  • Figure 114 : Japan Data Management Platforms Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2026
  • Figure 115 : Japan Data Management Platforms Market Value (US$ Mn), 2013-2017
  • Figure 116 : Japan Data Management Platforms Market Value (US$ Mn) Forecast, 2018-2026
  • Figure 117 : Japan Data Management Platforms Market Share and BPS Analysis by Data Sources- 2018 & 2026
  • Figure 118 : Japan Data Management Platforms Market Y-o-Y Growth by Data Sources, 2018-2026
  • Figure 119 : Japan Data Management Platforms Market Attractiveness Analysis by Data Sources, 2018-2026
  • Figure 120 : Japan Data Management Platforms Market Share and BPS Analysis by Deployment- 2018 & 2026
  • Figure 121 : Japan Data Management Platforms Market Y-o-Y Growth by Deployment, 2018-2026
  • Figure 122 : Japan Data Management Platforms Market Attractiveness Analysis by Deployment, 2018-2026
  • Figure 123 : Japan Data Management Platforms Market Share and BPS Analysis by End-User 2018 & 2026
  • Figure 124 : Japan Data Management Platforms Market Y-o-Y Growth by End-User, 2018-2026
  • Figure 125 : Japan Data Management Platforms Market Attractiveness Analysis by End-User, 2018-2026
  • Figure 126 : MEA Data Management Platforms Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2026
  • Figure 127 : MEA Data Management Platforms Market Value (US$ Mn), 2013-2017
  • Figure 128 : MEA Data Management Platforms Market Value (US$ Mn) Forecast, 2018-2026
  • Figure 129 : Middle East & Africa Data Management Platforms Market Share and BPS Analysis by Country - 2018 & 2026
  • Figure 130 : Middle East & Africa Data Management Platforms Market Y-o-Y Growth by Country, 2018-2026
  • Figure 131 : Middle East & Africa Data Management Platforms Market Attractiveness Analysis by Country, 2018-2026
  • Figure 132 : Northern Africa Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 133 : GCC Countries Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 134 : South Africa Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 135 : Turkey Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 136 : Rest of MEA Data Management Platforms Market Absolute $ Opportunity, 2018-2026
  • Figure 137 : MEA Data Management Platforms Market Share and BPS Analysis by Data Sources- 2018 & 2026
  • Figure 138 : MEA Data Management Platforms Market Y-o-Y Growth by Data Sources, 2018-2026
  • Figure 139 : MEA Data Management Platforms Market Attractiveness Analysis by Data Sources, 2018-2026
  • Figure 140 : MEA Data Management Platforms Market Share and BPS Analysis by Deployment- 2018 & 2026
  • Figure 141 : MEA Data Management Platforms Market Y-o-Y Growth by Deployment, 2018-2026
  • Figure 142 : MEA Data Management Platforms Market Attractiveness Analysis by Deployment, 2018-2026
  • Figure 143 : MEA Data Management Platforms Market Share and BPS Analysis by End-User 2018 & 2026
  • Figure 144 : MEA Data Management Platforms Market Y-o-Y Growth by End-User, 2018-2026
  • Figure 145 : MEA Data Management Platforms Market Attractiveness Analysis by End-User, 2018-2026

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