Global Market Study on Marker Pens

The market is segmented as follows:

By Product Type:

Permanent
Non-Permanent
By Category:

Refillable
Disposable
By Usage Type:

Fabric
Paper
Plastic & Whiteboard
Metal
Glass
Wood
Leather
Others
By End Use:

Academic Institutions
Commercial
Residential
By Tip Type:

Fine & Extra Fine
Medium
Bold
By Sales Channel:

Supermarket/Hypermarket
Departmental Stores
Stationery Stores
Online and Other Channels
By Region:

North America
Latin America
Europe
Asia Pacific
Middle East & Africa
To deduce the market size, the report considers various aspects based on secondary research. Furthermore, key data points such as region-wise split and market split by product type, category, usage type, tip type and qualitative inputs from primary respondents have been incorporated to arrive at appropriate market estimates. The forecast presented in the report assesses total revenue generated and expected revenue contribution in the global marker pen market.

The report begins by sizing the base year in terms of value and volume. This forms the basis for forecasting how the market is anticipated to take shape in the near future. Given the characteristics of the market, Persistence Market Research triangulates the data by means of various approaches based on supply side, demand side, and dynamics of the global marker pen market. To develop the market forecast, PMR conducted a thorough factor analysis to understand the impact of various forces/factors on the target market. However, quantifying the market across the abovementioned segments is more a matter of quantifying expectations and identifying opportunities rather than rationalizing them after the forecast has been completed.

It is imperative to note that in an ever-fluctuating economy, we not only provide forecasts in terms of CAGR but also analyze on the basis of key parameters, such as year-on-year (Y-o-Y) growth, to understand predictability of the market and identify the right opportunities.

Another key feature of this report is an analysis of the global marker pen market and the corresponding revenue forecast in terms of absolute dollar opportunity. This is usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the global marker pen market.

To understand key segments in terms of their growth and performance in the global marker pen market, PMR has developed a market attractiveness index. The resulting index should help providers identify existing market opportunities in the global marker pen market.

The report covers an in-depth analysis of all components of the value chain in the global marker pen market. In the final section of the report on the global marker pen market, a detailed competitive landscape is included to provide a dashboard view of global marker pen manufacturers, retailers, and distributors.

Some market players featured in this report are as follows:

Newell Brands, Inc.
STAEDTLER Mars GmbH & Co.KG
Kokuyo Camlin Ltd.
Société BIC SA
Pilot Corporation
Mitsubishi Pencil Co., Ltd
Pelikan International Corporation Berhad
Shanghai M&G Stationery Inc.
Luxor Writing Instruments Private Limited
Flair Group of Companies
Pentel Co., Ltd.
Zebra Co. Ltd
Monami Co., Ltd
STABILO International GmbH
Adel
Schneider Schreibgerate GmbH
Yosogo Writing Instrument Sdn.Bhd.
Penflex
Jin Shun Lee Sdn.Bhd.

Persistence Market Research (PMR) is a third-platform research firm. Our research model is a unique collaboration of data analytics and market research methodology to help businesses achieve optimal performance.

To support companies in overcoming complex business challenges, we follow a multi-disciplinary approach. At PMR, we unite various data streams from multi-dimensional sources. By deploying real-time data collection, big data, and customer experience analytics, we deliver business intelligence for organization of all sizes.