Global Cross Platform and Mobile Advertising Market
The Global Cross Platform and Mobile Advertising Market was valued at USD 31.98 billion in 2016 and is projected to reach USD 261.72 billion by 2025, growing at a CAGR of 26.31% from 2017 to 2025.
Cross-platform advertising is a new concept, which is highly supportive of mobile advertising methods including the interaction of consumers on various devices, important information about their need, choice, and interest for shopping is revealed, using which, marketers are reaching their target customers and interacting with them across multiple devices. Mobile Advertising provides cross-platform compatibility and Low-cost development and maintenance.
1. Market Drivers
1.1 Increasing Demand for Rich Communication Services
1.2 Innovation in Social Media
1.3 Increasing trend of Mobile Application and Mobile Internet Devices
1.4 Growing Mobile Web Usage
1.5 Availability of Multiple Advertising platform
2. Market Restraints
2.1 Concerns for Privacy and Location
2.2 Complexities with Cross-Platform Advertising
2.3 Costly Market
The Global Cross Platform and Mobile Advertising Market is segmented on the basis of advertisement type, advertisement platform type, solution, organization size, vertical, and region.
1. By Advertisement Type:
1.1 Mobile Digital Coupons
1.2 Search Advertising
1.3 SMS/ MMS/Peer-to-Peer (P2P) Messaging
1.4 In-App Advertising
1.5 Rich Media and Display Advertising
1.6 In-Game Advertising
2. By Advertisement Platform Type:
2.1 Cross-Platform Advertising
2.2 Mobile Advertising Platform
3. By Solution:
3.1 Mobile Proximity Solutions
3.2 Integrated Solutions
3.4 Advertisement Campaign Solutions
3.5 Content Delivery Solutions
3.6 Analytics Solutions
4. By Organization Size:
4.1 Large Enterprises
4.2 Small and Medium Enterprise
5. By Vertical:
5.3 Transport and Automation
5.4 Retail and Customer Goods
5.6 Manufacturing and Automotive
5.7 Energy and Utilities
5.8 Media and Entertainment
5.9 Healthcare and Life Sciences
5.10 Financial Services
5.11 Telecom and IT
6. By Region:
6.1 North America (U.S., Canada, Mexico)
6.2 Europe (Germany, UK, France, Rest of Europe)
6.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
6.4 Latin America (Brazil, Argentina, Rest of Latin America)
6.5 Middle East & Africa
The major players in the market are as follows:
1. Yahoo! Inc.
2. Facebook, Inc
3. Google, Inc.
4. Apple Inc
6. SAP SE
8. Amobee, Inc.
9. Microsoft Corporation
10. Millenial Media
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Cross Platform and Mobile Advertising Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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