Global Oral Care/Oral Hygiene Market

Dec 2018| VMR360A| Verified Market Research

Report Highlights

The global Oral Care/Oral Hygiene Market was valued at USD 41.42 billion in 2016 and is projected to reach USD 59.47 billion by 2025, growing at a CAGR of 4.1% from 2017 to 2025.

The increasing awareness amongst people about oral healthcare and hygiene is constantly pushing the market ahead in terms of market value. The number of market players is also increasing with increasing demands for dental healthcare products and services.

Market Dynamics:
1. Market Drivers
1.1 Increasing awareness amongst people regarding oral and dental healthcare
1.2 Technological advancements
1.3 Rising number of dental disorders and dental caries

2. Market Restraints
2.1 Economic and pricing issue due to competition in the market players

Market Segmentation:
1. Global Oral Care/Oral Hygiene Market, by Distribution Channel:
1.1 Consumer Stores
1.2 Retail Pharmacies
1.3 Online Distribution
1.4 Dental Dispensaries

2. Global Oral Care/Oral Hygiene Market, by Product:
2.1 Toothbrushes and Accessories
2.1.1 Toothbrushes Manual Toothbrushes Electric Toothbrushes Battery-Powered Toothbrushes
2.1.2 Replacement Toothbrush Heads
2.2 Toothpastes
2.2.1 Pastes
2.2.2 Gels
2.2.3 Powders
2.2.4 Polishes
2.3 Dental Accessories/Ancillaries
2.3.1 Dental Flosses
2.3.2 Breath Fresheners
2.3.3 Cosmetic Dental Whitening Products
2.3.4 Dental Water Jets
2.4 Mouthwashes/Rinses
2.4.1 Non-Medicated Mouthwashes
2.4.2 Medicated Mouthwashes
2.5 Denture Products
2.5.1 Fixatives
2.5.2 Other Denture Products
2.6 Dental Prosthesis Cleaning Solutions

3. Global Oral Care/Oral Hygiene Market, by Region:
3.1 North America (U.S., Canada, Mexico)
3.2 Europe (Germany, UK, France, Rest of Europe)
3.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
3.4 Latin America (Brazil, Argentina, Rest of Latin America)
3.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. Colgate-Palmolive Company
2. The Procter & Gamble Company
3. Glaxosmithkline PLC
4. Unilever PLC
5. Koninklijke Philips N.V.
6. Johnson & Johnson
7. GC Corporation
8. Dr. Fresh, LLC
9. 3M Company
10. Lion Corporation
11. Church & Dwight Co., Inc.
12. Sunstar Suisse S.A.

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

Research study on the Oral Care/Oral Hygiene Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

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