Global Sports Nutrition Market

Market Dynamics:
1. Market Drivers
1.1 Rise in usage of fitness centers.
1.2 Major growth of non-traditional users.
1.3 Piqued interest in personal appearance.

2. Market Restraints
2.1 Availability of cheap products.

Market Segmentation:
The Global Sports Nutrition Market is segmented on thebasis of User, Product Type, Distribution channel and Region.

1. By User:
1.1 Bodybuilders
1.2 Athletes
1.3 Lifestyle Users
1.4 Recreational Users

2. By Product type:
2.1 Iso Drink Powder
2.2 Protein Powder
2.3 Capsule/Tablets (Creatine, BCAA and others)
2.4 RTD Protein Drinks
2.5 Supplement Powder
2.6 Iso& Other Sports Drinks
2.7 Protein Bars
2.8 Carbohydrate Drinks
2.9 Carbohydrate/Energy Bars
2.10 Other Supplements

3. By Distribution Channel:
3.1 Large Retail and Mass Merchandisers
3.2 Drug and Specialty Stores
3.3 Small Retail
3.4 Fitness Institutions
3.5 Online and Others

4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Rest of World

Competitive Landscape:
The major players in the market are as follows:
1. Otsuka Pharmaceutical Co., Ltd.
2. Clif Bar & Company
3. GNC Holdings
4. Post Holdings, Inc.
5. Yakult Honsha Co., Ltd.
6. Reckitt Benckiser Group Plc.
7. Glanbia Plc.
8. PepsiCo Inc.
9. Abbott Nutrition, Inc.
10. The Coca-Cola Company
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Sports Nutrition Marketwas performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

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