Global Markets and Advanced Technologies for Paints and Coatings -- Focus on Architectural Coatings

Report Highlights

Report Includes

• An overview of the global market for paints and coatings, with a focus on Architectural Coatings.
• Analyses of global market trends, with data from 2011 and 2012, estimates for 2013, and projections of compound annual growth rates (CAGRs) through 2018.
• Identifications of new market opportunities and targeted promotional plans for paints and coatings.
• Discussion of research and development, and the demand for new products and new applications.
• Examination of the role of paints and coatings in providing color and protection.
• Comprehensive company profiles of major players in the industry.

INTRODUCTION

OVERVIEW

Paint is the term normally used to identify surface coating products, including solvent-borne formulations, varnishes, enamels, lacquers and water-based systems. In the painting process, a liquid consisting of several components is applied to a surface and dries to a thin plastic film. Normally major constituents of paints are solvents. Additionally, powder coatings and high solids paints, which are non-liquid paints, have been developed. Such newly developed materials have led to the use of the term “coating” instead of the term “paint.” Functionally paints and coatings provide an aesthetically pleasing colored and/or glossy surface, as well as to help metal and other substrates withstand exposure to both their environment and everyday wear and tear. The term “coating” in this report excludes inks, thinners and raw materials such as pigments and solvents.

STUDY GOALS AND OBJECTIVES

This report studies the role of paints and coatings in providing color and protection, explains the technology, highlights the innovation behind coatings development and production, and gives a market overview, analyzing major market trends both in terms of region and application sector. In addition, the report details the new developments taking place in the paints and coatings industry with respect to continuous improvements in environmental performance. The report analyzes the market for various coating products as well as for the technologies involved. The market for various emerging technologies in coatings as well as the new products produced using these technologies has been looked into in the report.

The report also analyzes the applications of coatings in detail and the markets of such applications, with special emphasis on the new products being developed and markets for such products. Continued research and development is taking coating technology to new heights along with the development of new products, and a closer look into such technologies has been made in the report. New applications from emerging technologies are also discussed. The increased demand for coatings is also driven by customers’ expectations in diverse areas such as performance, ease of application, sustainability, quality, functionality and environmental properties. Special attention is needed from manufacturers to meet these expectations, in order to ensure that manufactured products meet expected standards and the market remains buoyant. This report pinpoints the need for the industry’s commitment to continuous improvement in environmental performance and takes a glimpse at a future in which the functionality of coatings will be enhanced and transformed from the conventional areas of protection and aesthetics to meet additional and more specific demands.

The report specifically deals only with the market for consumption of paints and coatings in different regions and not the production of these items in these regions. Thus the consumption may also include imports in some regions, where production is not self-sufficient. However, this report does not include the market for equipment and accessories for painting, powder coating and other coating processes.

REASONS FOR DOING THE STUDY

Product opportunities must be identified from the viewpoint of a company’s strengths, for any company, to succeed in a competitive market. It is also necessary to understand the size and growth rate of any opportunity and the competitive atmosphere in which the company exists. This report presents the ideal medium to understand the various exciting and growing opportunities in the field of paints and various types of coatings and will help any prospective manufacturer, distributor or even a user to understand and succeed in this growing field.

INTENDED AUDIENCE

This report is intended to help:

• Marketing managers to identify newer market opportunities and develop targeted promotion plans for paints and coatings.
• Research and development professionals to stay on top of competitor initiatives and explore demand for paints and coatings and to develop new products and for newer applications.
• Business development executives to understand the dynamics of the market and identify possible new markets.

SCOPE AND FORMAT

The report has been prepared in a simple format that can be easily understood with a number of tables and charts/figures. The scope of the report includes a detailed study of global and regional markets for various types of coatings with the reasons given for variations in the growth of the industry in certain regions.

INFORMATION SOURCES

Primary information sources for this market research include manufacturers and suppliers of paints and coatings around the world, raw material suppliers for manufacture of these products, major users of these products, research organizations, governmental agencies, trade associations and various equipment suppliers. Additional secondary research sources include databases, trade literature, specialized journals and government statistics. These resources have been researched while compiling this report.

AUTHOR CREDENTIALS

Srinivasa Rajaram is a mechanical engineer with more than 40 years of experience in designing factory layouts and setting up factories. He has set up factories for the production of weighing and dynamic balancing machines in India and has experience in designing, producing and servicing that equipment. He was Senior Vice President at M/S Schenck Avery Limited, an Indo-German joint venture, and has set up an automatic paint shop for painting various components of weighing and dynamic balancing equipment.

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DISCLAIMER

The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal or accounting advice; nor should it serve as a corporate policy guide, laboratory manual or an endorsement of any product, as much of the information is of a speculative nature. The author assumes no responsibility for any loss or damage that might result from reliance on the reported information or from its use.