Global Internet of Behavior Market

Report Code: IFT293A

Publish Date: Dec 2023

Publisher: BCC Publishing

Category: Information Technology

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Report Highlights

The global market for internet of behavior is expected to increase from $300.1 billion in 2023 to $869.3 billion by the end of 2028, with a compound annual growth rate (CAGR) of 23.7% during the forecast period of 2023-2028.

Report Includes

  • 31 data tables and 21 additional tables
  • An overview of the global market for the Internet of Behaviors (IoB)
  • Estimates of the market size and analyses of market trends, with data from 2022 and 2023, estimates for 2024, and projections of compound annual growth rates (CAGRs) through 2028
  • Assessments of factors driving the industry, current trends, market opportunities and restraints, and technological advances that will shape the future marketplace
  • Discussions of the current and future market potential and breakdowns of the market by application, enterprise size, end-user industry and region
  • Evaluations of technologies such as AI, machine learning, IoT and AR, and discussions on how they drive the market, and the possible practical applications of the IoB
  • Analysis of ESG developments
  • Discussions of patents, mergers and acquisitions (M&A) and venture funding
  • Company profiles of major players within the industry, including CognitiveScale, Riverbed Technology LLC, NICE Ltd., Mastercard Inc., and Sweet Analytics Ltd.

Report Scope

This report segments the IoB market based on application, end-user industry, enterprise size and geography. The report provides an overview of the global IoB market and analyzes market trends. Using 2022 as the base year, the report provides estimated market data for the forecast period 2023 through 2028.

Revenue forecasts for this period are segmented into:

  • Application: Advertising campaign, digital marketing, content delivery and brand promotion.
  • End-user industry: BFSI, healthcare, telecom and IT, media and entertainment, tourism and travel, and retail and e-commerce.
  • Enterprise size: Small and medium enterprises (SMEs) and large enterprises.
  • Region: North America is segmented into the U.S., Canada and Mexico; Europe is segmented into the U.K., France, Germany and Rest of Europe; Asia-Pacific (APAC) is segmented into China, Japan, India and Rest of Asia-Pacific; Rest of World is segmented into Middle East, Africa and South America.

This report has been prepared in a simple, easy-to-understand format, with several tables and charts/figures. The report’s scope includes a detailed study of global and regional markets for the IoB, with reasons given for variations in the industry’s growth in certain regions. The report examines each IoB technology component, determines its current market size and estimates its future market. The report also analyzes the market from the manufacturers’ viewpoint and the final consumer’s. Several technical issues arising from the utilization of IoB technologies are discussed and solutions are indicated.

Please note that the report does not include the costs of hardware devices used by IoB applications.

Report Synopsis

Report Metrics Details
Base year considered 2022
Forecast period considered 2023-2028
Base year market size $256.7 billion
Market size forecast $869.3 billion
Growth rate CAGR of 23.7% for the forecast period of 2023-2028
Units considered $ Billions
Segments covered Application, Enterprise Size, End-User Industry
Regions covered North America, Europe, Asia-Pacific, Rest of the World (RoW)
Countries covered U.S., Canada, Mexico, Germany, France, U.K., Rest of Europe, China, India, Japan, Rest of Asia-Pacific, South America, Middle East and Africa
Key Market Drivers
  • Rising Number of the Internet of Things Devices
  • Companies Utilizing Data to Develop User Behavior Models for Analytical Purposes
  • Increasing Use of the Internet of Behavior Solutions by E-Commerce Companies to Generate Accurate User Behavior Models
Companies studied
ALTERYXAMAZON.COM INC.
ASSETFLOOWAWARE INC.
CAPILLARY TECHNOLOGIES INDIA LTD.COGNITIVESCALE
COVEO SOLUTIONS INC.IBM CORP.
MASTERCARDMICROSOFT CORP.
NICE LTD.OPENTEXT CORP.
POPULI INC.RIVERBED TECHNOLOGY LLC.
ROVESALESFORCE INC.
SWEET ANALYTICS LTD.TRACEABLE INC.
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Frequently Asked Questions (FAQs)

Global market for Internet of Behavior was valued at $256.7 billion in 2022 and will reach $869.3 billion by 2028, growing at a CAGR of 23.7% from 2023 to 2028.
The key factors driving the growth of the Internet of Behavior market include rising number of internet of things (IoT) devices, companies utilizing data to develop user behavior models for analytical purposes, increasing use of internet of behavior solutions by e-commerce companies to generate accurate user behavior models.
By the end of 2028, the digital marketing segment will continue to dominate the global Internet of Behavior market owing to the rising adoption of IoB trend in commercial, government, and non-profit sectors as they started focusing on gathering, analyzing, and comprehending user behavior to enhance their service quality.
North America holds the highest market share in the global Internet of Behavior market. Rapid technological development, increasing acquisitions and partnerships, and easy adoption of trending technologies are leading to significant growth of the IoB market in North America.
The key companies/players in the global Internet of Behavior market include CognitiveScale, Riverbed Technology LLC (Mazu Networks Inc.), NICE Ltd. (Guardian Analytics), Mastercard (nudata Security Inc.), Sweet Analytics Ltd, IBM Corp., Microsoft, Riverbed Technology, and others.

Analyst Credentials

Masaratjahan Kudle – Associate Consultant – Technology Research
Masaratjahan Kudle is a highly skilled market research consultant with six years of experience in the technology domain. She has a strong background in data analysis and is highly skilled in gathering and interpreting market intelligence to drive business growth. Masaratjahan has worked with numerous clients throughout her career, helping them make informed decisions about their market strategies. She holds a Computer Science and Engineering degree.

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Table of Contents

All reports provided in PDF format. For shared licensing options (5+ Users), please call a representative at (+1) 781-489-7301 or contact us at info@bccresearch.com
Title/Chapter NamePagesMember Price
Full Report: Global Internet of Behavior Market109Free
Chapter- 1: Introduction5Free
Chapter- 2: Summary and Highlights4Free
Chapter- 3: Market Overview7Free
Chapter- 4: Market Dynamics5Free
Chapter- 5: Emerging Technologies and Developments4Free
Chapter- 6: Market Breakdown by Application5Free
Chapter- 7: Market Breakdown by End-User Industry6Free
Chapter- 8: Market Breakdown by Enterprise Size3Free
Chapter- 9: Market Breakdown by Region21Free
Chapter- 10: Sustainability: An ESG Perspective4Free
Chapter- 11: Competitive Intelligence4Free
Chapter- 12: Company Profiles40Free
Chapter- 13: Appendix: Acronyms1Free

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Global Internet of Behavior Market
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