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Report Highlights
The global market for over-the- counter (OTC) drugs, vitamins and dietary supplements is expected to grow from $276.9 billion in 2025 and is projected to reach $371.7 billion by the end of 2030, at a compound annual growth rate (CAGR) of 6.1% during the forecast period of 2025 to 2030.
Report Includes
- 46 data tables and 59 additional tables
- An overview of the global market for over-the-counter drugs, vitamins and dietary supplements
- An analysis of the global market trends with market revenue data from 2022 to 2024, estimates for 2025, and projected CAGRs through 2030
- Highlights of the current and future market potential and quantification of the market by product type, point of sales, and geographic region
- Discussion on market opportunities for over-the-counter drugs, vitamins and dietary supplement applications, industry structure, and regulatory scenarios
- Information on the latest developments in healthcare interoperability solutions and new industry research, upcoming technologies, and economic trends
- Identification of challenges and discussion on how to overcome those to reach its commercialization potential, and ESG trends of the market
- Market share analysis of the key companies of the industry and coverage of their proprietary technologies, strategic alliances, and other key market strategies and a relevant patent analysis
- Comprehensive company profiles of the leading players of the industry, including Haleon Group of Companies, Kenvue, Opella Healthcare Group SAS, Bayer AG, and Procter & Gamble
Report Scope
This report provides an overview of the global over-the-counter (OTC) drugs, vitamins and dietary supplements market and analyzes trends in this market. It includes global revenue ($ million) for the base year of 2024, estimated market values for 2025, and market values for the forecast period 2025 through 2030. In this report, market revenue refers to ex-factory or ex-manufacturer sales, representing the value of goods as they leave the manufacturer and before any markups by wholesalers or retailers.
The report focuses on the major driving trends and challenges that affect the OTC drugs, vitamins and dietary supplements market and its vendor landscape. It covers the latest new products, acquisitions and collaborations taking place in this market. It also analyzes environmental, social, and corporate governance (ESG) developments and discusses emerging opportunities and challenges related to the market.
The report concludes with an analysis of the competitive landscape of this market, providing the ranking and share of key players. It also has a company profiles section that is dedicated to providing details about leading market players.
It is important to note that this report’s scope covers only pharmacological OTC drugs and excludes any other types of drugs, such as alternative therapies. Also, dietary supplements for weight management, meal replacements, medical nutrition, sports nutrition, and skin care are not included in this report.
Report Synopsis
| Report Metrics | Details | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Base year considered | 2024 | ||||||||||||||||
| Forecast period considered | 2025-2030 | ||||||||||||||||
| Base year market size | $262.8 Billion | ||||||||||||||||
| Market size forecast | $371.7 Billion | ||||||||||||||||
| Growth rate | CAGR of 6.1% for the forecast period of 2024-2029 | ||||||||||||||||
| Units considered | $ Millions | ||||||||||||||||
| Segments covered | Product Type, Point of Sale, and Region | ||||||||||||||||
| Regions covered | North America, Asia-Pacific, Europe, South America, and Middle East and Africa | ||||||||||||||||
| Countries covered | U.S., Canada, Mexico, France, Germany, the U.K., Italy, Spain, Japan, India, and China | ||||||||||||||||
| Key Market Drivers |
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| Companies studied |
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Frequently Asked Questions (FAQs)
Analyst Credentials
BCC Research Team possesses expertise and experience in life and physical science domains. They specialize in offering valuable business insights, including industry analysis, competitor intelligence, strategic and financial analysis, and opportunity assessment. The team has in-depth knowledge of various sectors, including healthcare, biotechnology, pharmaceuticals, IT, automation, advanced materials, and energy. They are proficient in qualitative and quantitative market intelligence providing clients with actionable insights. With a vast understanding of the competitive landscape, the team can support clients in making data-driven decisions to help them achieve a competitive edge in their respective markets.
Report Highlights
The global market for over the counter (OTC) drugs and dietary supplements reached $164.7 billion in 2016 and should reach $220.8 billion in 2021, with a compound annual growth rate (CAGR) of 6.0%.
Report Includes
- An overview of the global markets for OTC drugs and dietary supplements
- Analyses of global market trends, with data from 2015, 2016, and projections of CAGRs through 2021
- Information about how pharmacies affect the OTC drug market
- Analysis of new developments that will provide an opportunity to manufacturers and marketers of OTC medicines and dietary supplements to expand organically
- Updates on the latest merger and acquistion activity
- Coverage of how point of sales and channels of distribution drive sales of OTC drugs and dietary supplements
- A look at key strategic initiatives for market penetration and expansion
- Company profiles of major players in the field
Report Highlights
The global market for OTC medicines and dietary supplements reached $128.8 billion in 2012. This market is expected to reach to $142.7 billion in 2013 and $189.7 billion in 2018, with a compound annual growth rate (CAGR) of 5.9%.
Report Includes
- An overview of the global market for OTC drugs and dietary supplements.
- Analyses of global market trends, with data from 2012 and 2013, and projections of CAGRs through 2018.
- Information about how pharmacies affect the OTC drug market
- Updates on the latest merger and acquistion activity
- Company profiles of major players in the market
Report Highlights
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In 2005, the herbal supplements market for products covered in this report was only 0.47% of the prescription market for drugs to treat these conditions. It is unlikely that the herbal supplements market will ever represent more than a very small percentage of the prescription drug market. For those categories where OTC products exist-treatments for nausea, heartburn and insomnia-OTC revenues represented 4.3%, 14.2% and 7.2% of prescription drug markets for these categories, respectively, in 2005.
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The global market for herbal supplements covered in this report was $5.5 billion in 2005 and $5.6 billion by the end of 2006. Growing at an average annual growth rate (AAGR) of 1.7%, this market sector will cross just over $6.1 billion by 2011.
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The global market for prescription drugs was worth more than $114 billion in 2005 and almost $120 billion in 2006. At an AAGR of 4.6%, this market will grow to reach almost $150 billion by 2011.
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