Report Highlights
Marketing Automation Market Insights
Marketing Automation Market was valued at USD 16.80 Billion in 2019 and is projected to reach USD 47.76 Billion by 2027, growing at a CAGR of 13.96 % from 2020 to 2027.
The Marketing Automation Market report provides a holistic evaluation of the market for the forecast period. The report comprises of various segments as well an analysis of the trends and factors that are playing a substantial role in the market. These factors; the market dynamics, involves the drivers, restraints, opportunities and challenges through which the impact of these factors in the market are outlined. The drivers and restraints are intrinsic factors whereas opportunities and challenges are extrinsic factors of the market. The Marketing Automation Market study provides an outlook on the development of market in terms of revenue throughout the prognosis period.
Global Marketing Automation Market Overview
The global marketing automation market is principally driven by the growing digitalization of industries, rising internet penetration, and the use of mobile devices. In the time of digitalization and the management of aggressive promotion strategies, the utility of Artificial Intelligence (AI), data-driven promotion, and Search Engine Optimization (SEO) will offer a point to marketing solution providers. The increase in the adoption of IoT devices, an improvement in big data and data analytics solutions, demand for business automation, and insights will drive the market growth.
This report provides an all-inclusive environment of the analysis for the Marketing Automation Market. The market estimates provided in the report are the result of in-depth secondary research, primary interviews and in-house expert reviews. These market estimates have been considered by studying the impact of various social, political and economic factors along with the current market dynamics affecting the Marketing Automation Market growth.
Along with the market overview, which comprises of the market dynamics the chapter includes a Porter’s Five Forces analysis which explains the five forces: namely buyers bargaining power, suppliers bargaining power, threat of new entrants, threat of substitutes, and degree of competition in the Marketing Automation Market. It explains the various participants, such as system integrators, intermediaries and end-users within the ecosystem of the market. The report also focuses on the competitive landscape of the Marketing Automation Market.
Global Marketing Automation Market Segmentation Analysis
The Global Marketing Automation Market is Segmented on the basis of Deployment, Application, End-User, Industry, and Geography.
Key Players InMarketing Automation Market
The Global Marketing Automation Market study report will provide a valuable insight with an emphasis on global market including some of the major players such as Act-On Software, Inc., Adobe Systems Incorporated, HubSpot, Inc., International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce.com, Inc., SAP SE, SAS Institute Inc., SharpSpring, Inc., and Teradata Corporation.
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