Technologies for Intelligent Transportation Systems

Published - Oct 2010| Analyst - Shalini Ramamurthy| Code - IAS033A
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Report Highlights

  • BCC Research forecasts strong growth for the intelligent transportation systems (ITS) device market. The worldwide market is valued at $24 billion in 2010 and is expected to increase at a 22.2% compound annual growth rate (CAGR) during the forecast period to reach a value of $65 billion in 2015. 
  • The Asia-Pacific (APAC) region, endowed with a favorable manufacturing climate and above-average innovation skills, will consolidate its position as the powerhouse of the ITS market. This region is valued at nearly $9.5 billion in 2010 and is expected to increase at a 24% compound annual growth rate (CAGR) to reach nearly $28 billion in 2015.
  • The fastest-growing market will be the Caribbean and Latin America (CALA) region for the sheer gap that exists between the latent demand and supply. This region is valued at nearly $2.3 billion in 2010 and is expected to reach $7.3 billion in 2015, a compound annual growth rate (CAGR) of 26.4%.


Intelligent transportation systems (ITS) mark the most concerted organized effort toward addressing and categorizing the advances in the transportation domain in regard to vehicles as well as infrastructure. This market research report measures and analyzes the global market for the various technologies used in ITS and forecasts the overall market and major market segments up to the year 2015. 
This study goals and objectives include: 
  • Forecasting the market size for ITS devices in terms of dollar sales and shipment volumes
  • Classifying the ITS device market into different functional categories
  • Classifying the ITS device market into different applications
  • Classifying the ITS device market into different vehicle types
  • Classifying the ITS device market into different geographical regions
  • Analyzing the role played by wireless waveforms in ITS, as well as forecasting the market size for different wireless waveform chipsets in terms of sales and shipment volumes
  • Analyzing the prospects for ITS with emphasis on localized drivers, challenges, implementation methodologies, and case studies with respect to individual ITS applications
  • Examining region-specific environmental factors that impact the ITS device markets
  • Highlighting the roles played by major stakeholders and players
  • Providing an overview of the activities of influential companies
  • Examining crucial innovation breakthroughs through a detailed patent analysis
ITS presents an engaging combination of technical disciplines including the engineering aspects of automotives, civil construction, mechanics, environment, electronics, telecommunication, cartography, and software, among others. The total addressable market for ITS thus expands well beyond the traditional automotive stakeholders. A flipside of such diversity is disorganization in efforts and initiatives, which is witnessed in abundance in the ITS domain. Efforts have been made to restore order, but their impact has been marginal at best.
It is always challenging to analyze such a market, and that in itself is a major motivation. This study aims to sketch the taxonomy of ITS. The taxonomy is important, as it allows the different stakeholders to identify the potential of the market from their individual perspectives. 
This study is an effort to crystallize the market structure, analyze the drivers, address the challenges, identify key players, and highlight takeaways for disparate interest groups from the ITS domain.
The report presents the forecasts for ITS device markets for the years 2010 through 2015 on a volume and value basis. The report also presents the size of the chipset market for various wireless waveforms employed in ITS devices.
The report restricts itself to the devices used on the vehicle side and does not cover the market for ITS infrastructure.
This report does not include: 
  • Railroads
  • Two-wheel vehicles such as motorcycles and mopeds
The geographic scope of this report is the global market.
The Summary chapter presents a regional breakdown of the value size of ITS device markets.
The Introduction chapter analyzes the overall drivers for ITS. As wireless waveforms play a major role in furthering ITS, this section analyzes the following waveform categories: 
  • Cellular waveforms
  • Bluetooth
  • Radio frequency identification (RFID)
  • Global positioning system (GPS)
  • Wi-Fi
  • Dedicated short-range communications (DSRC)
The chapter titled Introduction to Principal Categories in ITS identifies and analyzes the drivers, challenges, and market sizes for the following principal ITS categories:SCOPEof the report (Continued)
  • Safety and risk management
  • Vehicle telematics
  • Fleet management and asset monitoring
  • Navigation- and location-based services
The Individual ITS Applications chapter covers the prominent individual applications that constitute ITS categories. The following applications are covered with respect to their market sizes (wherever applicable), implementation methodology, and case studies: 
  • Hands-free and voice-activated phones
  • Anti-skidding control systems and electronic stability control
  • Collision-avoidance systems
  • Distracted- and drowsy driving detector systems
  • Pedestrian-protector systems
  • Automated cruise control systems
  • Advanced parking tools
  • Contactless toll payments
  • In-vehicle wireless access systems
  • Vehicle health monitors
  • M2M systems
  • Stolen vehicle tracking
  • Vehicle tracking and identification systems
  • Intelligent traffic signals
  • Weighing stations
  • In-vehicle navigation systems
  • In-vehicle emergency call systems
  • GIS
  • Emergency warning systems
  • Accident location identification systems
  • Road weather information systems (RWIS)
It should be noted that not every application has been assessed for market size. The market size forecasts have been derived only for those applications that have in-vehicle components. The forecasts for these applications focus solely on the in-vehicle components. Specifically, only the following applications are considered for market size analysis: 
  • Safety and risk management: Hands-free and voice-activated phones, anti-skidding control systems and electronic stability control, collision-avoidance systems, distracted- and drowsy driving detector systems, pedestrian-protector systems 
  • Vehicle telematics: Automated cruise control systems, advanced parking tools, contactless toll payments, in-vehicle wireless access systems 
  • Fleet management and asset monitoring: Vehicle health monitors, M2M systems, stolen vehicle tracking 
  • Navigation- and location-based services: In-vehicle navigation systems, in-vehicle emergency call systems
The Market Dynamics chapter covers the regional analysis and stakeholder scenario. The following regions are considered: 
  • North America (NA)
  • Europe, Middle East, Africa (EMEA)
  • Asia-Pacific (APAC)
  • Caribbean and Latin America (CALA)
The section on patents analyzes innovative activities that impact ITS. Patents are classified based on the ITS applications and the categories they support. They are also broken down based on timing, assignee countries, and assignee organizations.
This study provides a granular analysis of the market for ITS devices and relevant wireless waveforms. 
  • It identifies the major categories and applications that complete the ITS market.
  • It breaks down the dollar value and shipment volume of the ITS device market along categories, applications, vehicle types, and geographical regions.
  • It breaks down the waveform chipset dollar value and shipment volume market along waveform standards, ITS applications, and ITS categories.
The report will be valuable to many industry players, including: 
  • Intellectual property (IP) owners
  • Automakers
  • Auto component suppliers
  • Geographical information system (GIS) experts
  • Navigation device makers
  • Transportation infrastructure providers
  • Cellular operators
  • Regulators and transportation authorities
Both primary and secondary research methodologies were used in preparing this report. BCC Research presents an analysis across the global market for ITS devices and wireless chipsets based on reported revenue dollars and units shipped. We also analyze data gathered from various research sources via the Internet, including published industry data, shipping reports of non-listed companies, and 10-K reports. Interviews were conducted with well-placed industry sources.
  • Sales track records of major automotive components vendors, automobile companies, wireless operators, chipset vendors as well as data provided by regulators and industry bodies were referenced.
  • The bills of materials for individual ITS devices were also considered to compute the individual ITS application market sizes.
  • Average selling prices of wireless chipsets and their average usage per device were considered for computing wireless chipset market sizes.
  • Regional growth trends were based on their respective automotive market sizes, health of the economies of key nations, and regulator enthusiasm.
  • Historical pricing trends and the impact of financial meltdown on these trends were also considered.
The following sources have been referenced: 
  • Published industry data
  • Shipment reports of non-listed companies
  • 10-K reports
Shalini R. has extensive experience analyzing and evaluating advanced information technology, including telecom and optical networks. She holds a Bachelor of Engineering degree in Electronics and Telecommunications from Kumaraguru College of Technology in Coimbatore, India, as well as a Master of Science degree in Telecommunications and Software Engineering from the Illinois Institute of Technology in Chicago.
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The information developed in this report is intended to be as reliable as possible at the time of publication and of a professional nature. This information does not constitute managerial, legal, or accounting advice; nor should it serve as a corporate policy guide, laboratory manual, or an endorsement of any product, as much of the information is speculative in nature. The author assumes no responsibility for any loss or damage that might result from reliance on the reported information or its use. 

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